Innovation Management Made Simple

Discover, evaluate, and implement new technologies faster and easier with our end-to-end platform.

Transform faster with less risk. Traction offers software and services that centralize, automate, and accelerate every stage of finding the right enterprise-ready technologies that solve your company’s biggest challenges.

Trusted by..

We Deliver Real-World Results



evaluation and deployment of new technologies



internal resources needed for innovation management



products considered for pilot or full implementation


less cost

than running multiple point solutions

Meet Traction

A New Approach to Innovation

Technology is changing the rules of competition in every industry. You must find the right emerging technologies to evolve your enterprise — and you must do it fast or you will get left behind.

Traction solves this problem. We offer an innovation management platform — supported by expert research services — that gives you a smooth, simple, and predictable process for selecting the right emerging technologies for your enterprise.

Our Platform

A Home for End-to-End Innovation Management

With our innovation management platform, you will centralize, automate, and accelerate every stage of finding and implementing new technologies — from organizing ideas to signing contracts.

Our platform gives your cross-functional teams a home to manage every data point on every technology your company evaluates, and includes a full set of standardized workflows that will spread battle-tested best practices across your enterprise. 

Get Out of Spreadsheets and Break Down Silos

Follow a Full Set of Proven, Standardized Processes

Create A Central Home for Every Innovation Project

Learn more

Our Research

The Shortcut to Vetted, Proven, Relevant Technologies

With our research services, you will gain direct access to our veteran team of analysts and researchers. Just make a request through the Traction platform — or engage us for a stand-alone project. Our experts will pound the pavement to discover, evaluate, and shortlist the emerging technologies that you need to compete and win.

Technology Scouting

Landscape Reports

Company Due Diligence

Who We Help

Innovation Management for Everyone

Innovation is now everyone’s job. Any individual or team might be tasked with finding new technologies to evolve your organization — and we can help them all. We offer a flexible platform with a suite of workflows baked right in that drive innovation projects and collaboration between multiple departments. Common business areas that rely on Traction include:

A Better Way To Manage Your Innovation Funnel

Great ideas and technologies come from all over and are difficult to manage.

Let Traction help with our 4-step process that results in vetted partnerships:

Our Customers

Innovation Leaders Trust Traction

Traction Technologies helped launch an expansion of a corporate venture scouting effort with a brilliant analyst, a customizable data platform and the personal engagement of their co-founders. It is one of the best professional services engagements I’ve experienced."

Louis Kim

VP, HP Inc.

I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."


Emerging Technologies, Fortune 50 company

Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."


Restaurant chain

You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor


let's talk

Take the Right Next Step with Traction


Schedule a platform demo, case study review, or consultation.

Schedule a demo

Reach out and claim your 14-day free trial of the Traction platform.

Free trial

Tell us about your biggest challenge and we’ll shortlist solutions

Request more info