Unlock the Power of Integration: Discover Traction Technology's APIs

Experience the power of integration with Traction Technology’s platform APIs. These APIs and integrations enable seamless service integration with your workstreams, vital data repositories, and other platforms. Each API is tailored to provide indispensable data integration capabilities and highly configurable enterprise-class features.


Traction Integrations and APIs

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This is your gateway to enhanced vendor relationship management. With our Salesforce integration, the Traction Technology platform connects with Salesforce for effortless data exchange. Leverage Salesforce customer data within Traction (or Traction data within Salesforce) for insightful and data-driven decision-making, improved vendor tracking, and much more.

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Transform how you manage your emails, contacts, and schedule. Our Microsoft Graph integration allows Traction members to connect directly to Microsoft Outlook. Automate tasks, pull in emails from Outlook, and sync contacts across platforms for seamless operations.

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Get a grip on business details like never before. The CrunchBase API populates nearly every company in the Traction database with vetted background information such as company overviews, website links, location, employee size, revenue estimates, funding history, leadership names, and more. Save hundreds of hours of background research work to harness this data for strategic sourcing and partnership decisions. 

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Stay ahead with comprehensive, competitor insights from Owler. By integrating with Owler’s API, all Traction customers gain access to a robust and constantly updated competitor database synced to their company database in Traction. Better competitor insights are essential for informed strategic decisions. 

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Traction Technology API

Since the main Traction app is itself built on an API layer, our enterprise customers can also leverage the Traction API  to deliver or sync any data they need between Traction and their own internal systems.

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Single Sign-On (SSO)

Simplify access and boost security with SSO. We support all flavors of SSO, including SAML and OpenID, as well as all enterprise-grade identity providers (Okta, Azure, Google, PingFederate, etc). With SSO, enterprise users can log into Traction with their existing enterprise email, streamlining access to Traction and other integrated platforms while enhancing security and control over user access. These integrations enhance the Traction platform with added layers of functionality, streamlined data exchange with other platforms, and seamless user experience.

These integrations enhance the Traction platform with added layers of functionality, streamlined data exchange with other platforms, and seamless user experience.

We Deliver Real-World Results

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evaluation and deployment of new technologies

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internal resources needed for innovation management

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products considered for pilot or full implementation

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less cost

than running multiple point solutions

Our Customers

Innovation Leaders Trust Traction

4.5 out of 5 Stars
"A helpful tool to keep track of our Vendors and selection efforts"

What do you like best about Traction Technology?
The software is fairly intuitive to use. The product team is very supportive. We are able to easily add vendors to our database and setup custom fields to track the key information we need. The tool also allows us to send out requests to the vendors to keep the info up to date. "
4.5 Stars out of 5
"Great tool that can be leveraged for efficiently organizing and tracking startups."

What do you like best about Traction Technology?
The founders have been very active in engaging with our company to develop new features for specific use cases.
4.5 Stars out 5
"Wonderful system backed by great people"

What do you like best about Traction Technology?
Traction is a flexible solution for many reverse CRM needs in my organization. The custom solution they added for our needs has become an invaluable tool for GSK R&D!
5 Stars out of 5
"An important partnership!"

What do you like best about Traction Technology?
We have been working with Traction Technology for several years, especially for technology sourcing and progress management of collaboration with startups. They are attentive to understanding our needs, and the outputs are always gratifying.
5 Stars out of 5
"Central product for our Innovation strategy"

What do you like best about Traction Technology?
Traction is the perfect tool to bring all our innovation activities together. Allowing us to collate, review and assess the latest companies on one platform as a team.
5 Stars out of 5
"Great experience with Traction Tech"

What do you like best about Traction Technology? The ease of use of the platform and the team works well with our needs and innovation team.
Traction Technologies helped launch an expansion of a corporate venture scouting effort with a brilliant analyst, a customizable data platform and the personal engagement of their co-founders. It is one of the best professional services engagements I’ve experienced."

Louis Kim

VP, HP Inc.

I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."


Emerging Technologies, Fortune 50 company

Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."


Restaurant chain

You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor

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