Your End-to-End Innovation Management Software
Create a single home for innovation at your enterprise. Discover, evaluate, and implement new technologies—all from one platform.
Teams tasked with driving innovation often lack a standardized process and central platform to coordinate their efforts and complete their work quickly. Instead, they cobble together workflows and multiple point solutions designed for parts of the overall process.
No consistent, enterprise-wide approach that everyone follows to find, evaluate, and select technology vendors
Teams get stuck sharing their information across spreadsheets and email threads that create complexity, confusion, and silos
Existing Tools Don't Work
Frustrated teams try to adapt CRM and other platforms that are not designed to solve this problem
Traction is a dedicated innovation management platform created by industry veterans to solve the real-world challenges companies face discovering, evaluating, and implementing new technologies. Traction gives your cross-functional teams a well-organized home to perform every task needed to onboard new technologies and partnerships.
Get Out of Spreadsheets and Break Down Silos
Build a single source of truth for your innovation efforts. Traction combines every critical source of information for every new technology you’re considering.
Follow a Full Set of Proven, Standardized Processes
Keep everyone on the same page and on track. Traction includes a full set of workflows that guide you through battle-tested innovation processes.
Create a Central Home for Every Innovation Project
Align every team around innovation. Traction helps multiple teams collaborate to find new technologies for pilots, M&A, or investments.
How It Works
Our platform guides you through the same innovation management process that our founders, analysts, and researchers developed over decades in the field. By using our platform, you will standardize, optimize, and automate your innovation management workflows, and find new technologies faster and easier, with less risk.
Manage requests for technology solutions and applications for Ideas and vendor meetings, all on one platform. With Traction you will collect, organize, and score every technology request and problem you receive from internal stakeholders, and feed qualified technologies and ideas into your innovation management process.
Deploy robust research tools to discover new technologies. Search by multiple criteria, create configurable vendor profiles that automatically update and populate with rich insights, and access our database of 10,000 vetted, enterprise-ready startups.
Follow our thorough evaluation process and due diligence framework. With Traction, you will manage your teams’ tasks, automate your RFIs, host live vendor demos, assign dynamic scores, and easily analyze, chart and report on progress.
Make faster and better decisions for pilots, partnerships, and investments. With Traction you will collaborate with cross-functional stakeholders, track KPIs, project tasks and activities, and make informed decisions that everyone aligns around.
Every Feature You Need
Our Cloud-based, end-to-end innovation management platform has every feature your company needs to discover, evaluate, and implement new technologies.
Our innovation management platform — supported by expert research services — gives you a smooth, simple, and predictable process for selecting the right emerging technologies for your enterprise.
Integrations, APIs, + SSO
Integrated On-Demand Research
Software can’t solve every problem. Sometimes you hit a sticking point in your research and need hands-on help. With Traction, you can make research requests directly from the platform. Your request will be completed by our team of veteran analysts and researchers, who will discover and evaluate new technologies for you and upload a shortlist of vetted candidates directly into Traction. Our analysts and researchers will act as an extension of your team and can complete a range of projects, including:
VP, HP Inc.
Chief Innovation Officer
Consumer Goods Company
Head of Emerging Technology
Startup Liaison Officer
Emerging Technologies, Fortune 50 company
Startup Liaison Officer
Schedule a platform demo, case study review, or consultation.
Reach out and claim your 14-day free trial of the Traction platform.
Tell us about your biggest challenge and we’ll shortlist solutions