Your Shortcut to Vetted, Enterprise-Ready Technologies

Gain a true partner to drive your innovation. Let us discover, evaluate, and recommend new technologies that can solve your unique challenges.

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Focus Areas:

Artificial Intelligence




Data Platforms

What out technology scouting process looks like
Your Challenge

Great Ideas Come From All Over And Are Difficult To Manage

Evaluating new enterprise technologies is not easy. For every problem you identify, you must discover, vet, and implement the one product out of many that best solves it. To do so, you and your team must spend a substantial amount of time and resources weeding through dozens — or even hundreds— of seemingly viable products and ideas. It can be daunting.

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Must dedicate a lot of time to research new technologies when resources are already stretched thin

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Too Many Choices

Must accurately evaluate the 50,000+ enterprise-ready startups on the market using limited data.

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Who To Trust?

Must rely on external analysts who may have a vested interest in promoting certain products over others.

Your Solution

Traction’s Technology Scouting and Research Services

Our research services expand your company’s ability to quickly discover, evaluate, and select the enterprise-ready technologies that will solve your biggest challenges. Our services are performed by a veteran team of analysts and researchers, who follow a proven technology scouting process developed during decades of real-world experience. Go beyond public databases, analyst firm reports, and desktop research. Leverage our global network of VCs, incubators, and academic labs, and tap into our database of 10,000+ vetted, enterprise-ready startups.

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Gain a True Partner for Any Innovation Project

We act as an extension of your team. We take on your most time-consuming tasks and free your team to focus on more strategic and higher-value activities.

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Narrow Down Your Options

We sift through public and private databases, the Web, and our global network for you to deliver a vetted shortlist of options that your ream can dig into right away.

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Receive Unbiased Advice

Know you are looking at the best products to solve your unique problems. We have no financial stake or incentive in any of the companies we evaluate or recommend.


A Proven, Transparent, and Collaborative Approach

At Traction, we go deep with clients. Our research analysts will sit down with your team to assess your needs, gather requirements, align with stakeholders, and deliver custom research in a timely fashion. Our research is world-class, and available through reports, presentations, and on the Traction platform.

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Standalone Projects or On-Demand

We deliver our research services through two primary channels: Standalone Projects and On-Demand Requests. Customers can engage us for Technology Scouting and Innovation Discovery Projects or can make ad-hoc research requests directly from within the our innovation management platform itself. Most of our clients request one of these four common services:

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Full IDP (Innovation Discovery Program)

We dive deep into your technology roadmap, challenges, and opportunities, and translate these into a bespoke series of research projects aligned with your biggest needs.

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Technology Landscape Report

We scour the market for every technology that solves your problems or meets specific criteria, and then show you which products could take you into the future.

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Startup Short List

We tackle one challenge or opportunity that you face and present a list of the 5 – 10 vetted, enterprise-ready products that best meet your requirements.

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Company Due Diligence

Know you are looking at the best products to solve your unique problems. We have no financial stake or incentive in any of the companies we evaluate or recommend.

We Deliver Dynamic Data, Not Static Reports

All Findings Available on the Traction Platform

We deliver all research through our innovation management platform. Our platform brings our research to life and makes it easy to both present our findings to your stakeholders, and to collaborate with everyone involved in making a final decision. For all research customers, our dynamically updated platform offers benefits over sharing research through static documents.

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Get Out of Spreadsheets, PDFs, and PPTs, and Break Down Silos

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Integrate Our Findings into Your Full Innovation Management Process

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Create A Central  Home for Every Innovation Project in Your Enterprise

Our Customers

Innovation Leaders Trust Traction

4.5 out of 5 Stars
"A helpful tool to keep track of our Vendors and selection efforts"

What do you like best about Traction Technology?
The software is fairly intuitive to use. The product team is very supportive. We are able to easily add vendors to our database and setup custom fields to track the key information we need. The tool also allows us to send out requests to the vendors to keep the info up to date. "
4.5 Stars out of 5
"Great tool that can be leveraged for efficiently organizing and tracking startups."

What do you like best about Traction Technology?
The founders have been very active in engaging with our company to develop new features for specific use cases.
4.5 Stars out 5
"Wonderful system backed by great people"

What do you like best about Traction Technology?
Traction is a flexible solution for many reverse CRM needs in my organization. The custom solution they added for our needs has become an invaluable tool for GSK R&D!
5 Stars out of 5
"An important partnership!"

What do you like best about Traction Technology?
We have been working with Traction Technology for several years, especially for technology sourcing and progress management of collaboration with startups. They are attentive to understanding our needs, and the outputs are always gratifying.
5 Stars out of 5
"Central product for our Innovation strategy"

What do you like best about Traction Technology?
Traction is the perfect tool to bring all our innovation activities together. Allowing us to collate, review and assess the latest companies on one platform as a team.
5 Stars out of 5
"Great experience with Traction Tech"

What do you like best about Traction Technology? The ease of use of the platform and the team works well with our needs and innovation team.
Traction Technologies helped launch an expansion of a corporate venture scouting effort with a brilliant analyst, a customizable data platform and the personal engagement of their co-founders. It is one of the best professional services engagements I’ve experienced."

Louis Kim

VP, HP Inc.

I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."


Emerging Technologies, Fortune 50 company

Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."


Restaurant chain

You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor

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