Your Shortcut to Vetted, Enterprise-Ready Technologies
Gain a true partner to drive your innovation. Let us discover, evaluate, and recommend new technologies that can solve your unique challenges.

Your Challenge
Evaluating new enterprise technologies is not easy. For every problem you identify, you must discover, vet, and implement the one product out of many that best solves it. To do so, you and your team must spend a substantial amount of time and resources weeding through dozens — or even hundreds— of seemingly viable products and ideas. It can be daunting.
Time-Consuming
Must dedicate a lot of time to research new technologies when resources are already stretched thin
Too Many Choices
Must accurately evaluate the 50,000+ enterprise-ready startups on the market using limited data.
Who To Trust?
Must rely on external analysts who may have a vested interest in promoting certain products over others.
Your Solution
Our research services expand your company’s ability to quickly discover, evaluate, and select the enterprise-ready technologies that will solve your biggest challenges. Our services are performed by a veteran team of analysts and researchers, who follow a proven technology scouting process developed during decades of real-world experience. Go beyond public databases, analyst firm reports, and desktop research. Leverage our global network of VCs, incubators, and academic labs, and tap into our database of 10,000+ vetted, enterprise-ready startups.
Gain a True Partner for Any Innovation Project
We act as an extension of your team. We take on your most time-consuming tasks and free your team to focus on more strategic and higher-value activities.
Narrow Down Your Options
We sift through public and private databases, the Web, and our global network for you to deliver a vetted shortlist of options that your ream can dig into right away.
Receive Unbiased Advice
Know you are looking at the best products to solve your unique problems. We have no financial stake or incentive in any of the companies we evaluate or recommend.
WORLD-CLASS RESEARCH
At Traction, we go deep with clients. Our research analysts will sit down with your team to assess your needs, gather requirements, align with stakeholders, and deliver custom research in a timely fashion. Our research is world-class, and available through reports, presentations, and on the Traction platform.
HOW IT WORKS
We deliver our research services through two primary channels: Standalone Projects and On-Demand Requests. Customers can engage us for Technology Scouting and Innovation Discovery Projects or can make ad-hoc research requests directly from within the our innovation management platform itself. Most of our clients request one of these four common services:
Full IDP (Innovation Discovery Program)
We dive deep into your technology roadmap, challenges, and opportunities, and translate these into a bespoke series of research projects aligned with your biggest needs.
Technology Landscape Report
We scour the market for every technology that solves your problems or meets specific criteria, and then show you which products could take you into the future.
Startup Short List
We tackle one challenge or opportunity that you face and present a list of the 5 – 10 vetted, enterprise-ready products that best meet your requirements.
Company Due Diligence
Know you are looking at the best products to solve your unique problems. We have no financial stake or incentive in any of the companies we evaluate or recommend.
We Deliver Dynamic Data, Not Static Reports
We deliver all research through our innovation management platform. Our platform brings our research to life and makes it easy to both present our findings to your stakeholders, and to collaborate with everyone involved in making a final decision. For all research customers, our dynamically updated platform offers benefits over sharing research through static documents.
Get Out of Spreadsheets, PDFs, and PPTs, and Break Down Silos
Integrate Our Findings into Your Full Innovation Management Process
Create A Central Home for Every Innovation Project in Your Enterprise
Our Customers
Louis Kim
VP, HP Inc.
Chief Innovation Officer
Consumer Goods Company
Head of Emerging Technology
Startup Liaison Officer
SVP
Emerging Technologies, Fortune 50 company
CIO
Restaurant chain
Startup Liaison Officer
Defense Contractor
Schedule a platform demo, case study review, or consultation.
Reach out and claim your 14-day free trial of the Traction platform.
Tell us about your biggest challenge and we’ll shortlist solutions
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