One Platform for Every Innovator
Traction unleashes a flexible set of enterprise workflows that can deliver any innovation project, designed for the individuals or teams tasked with finding new technologies and partnerships.

Traction for Enterprise IT
Automate and accelerate your process for adopting and scaling new technologies. With Traction, you will make faster decisions, run more pilots, manage requests, and streamline and standardize many of your innovation responsibilities.
Integrate With Existing Applications
Import existing vendor data into Traction to enhance profiles, or export Traction’s data to other tools via APIs.
Go From Strategy to Execution
Map vendors and startups to your roadmap, and create consistent, transparent evaluation processes.
Manage Technology Partnerships
Implement, manage, and organize every vendor and startup you want to work with
Traction for Innovation Teams
Manage Open Innovation, Challenges, and Internal Requests. Keep your cross-functional stakeholders on the same page. With Traction, you will give everyone a home where they can collaborate, contribute their best ideas, and row in the same direction.
Create a Single Source of Truth
Manage every new technology project and partnership across the enterprise from a single shared dashboard.
Invite Stakeholders to Your Projects
Add stakeholders to your projects and teams and assign next steps they must take to advance the project.
Deliver More Value to Your Enterprise
Track, manage, and report on the progress of your innovation projects while delivering them faster.
Traction for Technology Scouting
Streamline, standardize, and automate your process for identifying the right enterprise-ready technologies. With Traction, you will find partners faster, evaluate them with greater depth, and make more confident decisions.
Find Exactly What You’re Looking For
Search for new technologies by custom criteria and map where they fit in the technology landscape.
Leverage Multiple Lists and Databases
Combine your research with our database of 10,000+ vetted, enterprise-ready technology partners.
Identify and Make Warm Introductions
See who in your company already has relationships with prospective technology partners.
Traction for Venture and M&A
Create a systematic process for evaluating companies that everyone on your team will follow. With Traction, you will gain battle-tested workflows to track startups based on stage, funding, customer wins, and your own KPIs.
Build Richer Company Profiles
Integrate your existing data sources and enrich them with your own data and added context from multiple providers.
Collaborate Between Business Units
Securely share the profiles and notes for every company you are evaluating.
Replicate Your Due Diligence Process
Create evaluation stages based on the workflows and steps in your existing due diligence process
Traction for Research and Development
Keep an eye on the new technologies disrupting your industry and adopt them ASAP. With Traction, you will stay ahead of the technology curve and evolve your enterprise’s core processes before your competitors do so first.
Accelerate Product Development
Give your enterprise new capabilities by rapidly discovering new technologies to plug into your roadmap.
Create a Standard, Shared Process
Establish standard stages and workflows everyone must follow to perform evaluations and due diligence.
Replace Spreadsheets
Give your teams a dedicated, innovation management platform designed to meet their unique needs.
2. Create a single source of truth for every technology your company’s evaluating.
The result: Many of our customers first deploy our platform to deliver one small innovation project, but quickly and naturally begin to use it as a single, central, and consistent home for innovation projects across their enterprise.
Break Down Silos
Innovation is a team sport, and our platform was built to drive collaboration across a wide range of functions and projects. With our platform, you will:
1. Invite other stakeholders to collaborate directly from the same platform.
3. Follow standardized workflows that give your enterprise a consistent approach to selecting new technologies.
Our Customers
Louis Kim
VP, HP Inc.
Chief Innovation Officer
Consumer Goods Company
Head of Emerging Technology
Startup Liaison Officer
SVP
Emerging Technologies, Fortune 50 company
CIO
Restaurant chain
Startup Liaison Officer
Defense Contractor
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