One subscription. Enterprise-wide access to run, manage, and measure innovation programs.
Small team. Big program. Traction works as a true extension of your innovation team — giving you the platform to run, measure, and prove ROI at a scale that spreadsheets and standalone tools can't touch.
Standard
$4,000 /year
Per seat · Full platform · All AI included
One seat gives a lean innovation team the operational leverage to run programs that previously required significantly more manual coordination. Every module, every AI capability, enterprise-wide access — all included from day one.
Multi-seat · Custom configuration · Dedicated support
For organizations running multiple innovation workstreams or business units. Same platform. Scaled to your structure. Standard subscriptions available for every team member who needs access to run programs , do technology scouting, or evaluate pilots.
Everything in Standard, plus
Access for larger teams or the entire enterprise
Role-based access for Admins, Standard, or View-Only users
Custom Data Migration Mapping
Custom workflow config per business unit
Dedicated account manager included with every plan
Customers can start with a single Standard seat and expand as their program matures. Whether you're running one initiative or coordinating across multiple business units, Traction is built to grow with you. Multiple Standard subscriptions and custom configuration options are available as your team and program scale.
Start lean
One seat. Full capability. Prove the program works before scaling headcount or budget.
Expand the team
Add Standard subscriptions as your program grows. Volume pricing applies and configuration carries forward.
Grow the program
Multi-BU deployments, custom workflows, and enterprise integrations — all on the same platform.
SOC 2 Type II certified
Gartner recognized — 2 consecutive years
Role-based access
Common questions
What does one Standard seat actually deliver?
The full platform — all modules, all AI capabilities, and unlimited View-Only seats for your entire organization. One Standard subscription gives a lean innovation team the operational support to run programs that previously required significantly more headcount and manual coordination. Admin access comes with any subscription at no extra cost.
How does role-based access work?
Traction lets you configure access at a granular level based on each person's role. A subject matter expert contributing to a specific project sees what's relevant to that initiative. A business unit leader sees program activity across their scope. An executive sees the financial and ROI metrics that matter to them. You control the boundaries — nothing crosses them without your say.
Can Traction support enterprise legal and security reviews?
Yes. Traction is SOC 2 Type II certified and supports SSO/SAML and role-based access controls. We provide security documentation, complete vendor questionnaire responses, and work directly with your legal and security teams as part of the evaluation process. Enterprise plans also include custom data migration mapping.
Is there really no setup fee?
Correct. No setup fee, no professional services fees. Standard subscribers are up and running in days. Enterprise plans include custom data migration mapping for organizations with existing data they need to bring into the platform.
What changes operationally when we move to Enterprise?
At the Enterprise level, Traction supports centralized governance across business units, shared reporting across distributed innovation teams, cross-functional workflow standardization, and executive visibility across all active initiatives. Same platform — structured to operate at a program level rather than a single team level.
How do we evaluate Traction before committing?
Schedule a call. We'll walk you through the platform against your specific use case — no canned demo, no sales theater. You'll see exactly what the subscription delivers before you decide anything.
See what one subscription can do.
We'll show you how Traction works as a true extension of your team — and what that looks like for your specific program.