TRACTION TECHNOLOGY UNVEILS COMPREHENSIVE API SUITE FOR POWERFUL PLATFORM INTEGRATIONS

FOR IMMEDIATE RELEASE

TRACTION TECHNOLOGY UNVEILS COMPREHENSIVE API SUITE FOR POWERFUL PLATFORM INTEGRATIONS

New York, New York – June 21, 2023

Traction Technology, a leading innovation management platform, today announced a significant upgrade with the introduction of comprehensive Application Programming Interfaces (APIs) to its Traction platform. This suite of APIs allows enterprises to integrate a vast array of services with the Traction platform, enhancing its functionality and streamlining data exchange across various platforms.

Traction's suite of integrations includes Salesforce, Microsoft, CrunchBase, Owler, and its proprietary Traction API. These integrations create new avenues for businesses to seamlessly leverage data from a diverse range of platforms, significantly boosting operational efficiency and informed decision-making capabilities.

The Salesforce integration facilitates effortless management of vendor relationships for Traction users by enabling a smooth exchange of customer data between Salesforce and Traction. The Microsoft Graph integration transforms how enterprises evaluate vendors and manage partnerships by establishing direct connectivity from all Outlook activity to the Traction platform and vendor profiles. This powerful integration allows for seamless workstreams, breaking down innovation silos and providing a central source of truth.

The CrunchBase and Owler integrations represent a significant leap forward in business intelligence. They enrich the Traction database of emerging technologies with comprehensive, vetted background information on companies and real-time competitor insights. These integrations save hundreds of hours of background research, enabling data-driven strategic decisions.

What sets Traction's platform apart is its built-in API layer. Enterprise customers can leverage the Traction API to deliver or sync any data they require between Traction, their internal systems, and other platforms, offering unparalleled flexibility and control.

Moreover, the Traction platform now supports all forms of Single Sign-On (SSO), including SAML and OpenID, as well as all enterprise-grade identity providers such as Okta, Azure, Google, PingFederate, and more. This enhancement provides a secure and streamlined user experience, allowing enterprise users to log into Traction with their existing enterprise email.

With these integrations, Traction Technology empowers businesses to harness the power of integration, transforming how they operate and make strategic decisions.

How can Traction Technology help?

Traction Technology is a ground-breaking platform engineered expressly to eliminate internal innovation silos, thereby enabling enterprises to seamlessly collaborate and align their business needs with promising technologies. By providing dynamic features that promote collaboration and innovation, they aim to accelerate digital transformation in the enterprise.

Here's how Traction Technology can help:

Discovery of Relevant Startups: Traction Technology helps established companies discover relevant advanced technologies aligned with their strategic goals and innovation areas. It curates startups based on different industries, technology trends, and areas of business interest, making it easier to find potential partners or investment opportunities and share this information across the enterprise.

Collaboration and Engagement Tools: Traction Technology offers tools that help manage the engagement process with startups. It provides a structured approach to evaluating, tracking, and managing interactions with multiple startups across multiple project and pilots, improving efficiency and collaboration.

Data-Driven Insights: The platform provides data-driven insights to help make informed decisions. This includes information on startup funding, growth indicators, customers and competitors, which can help in assessing potential startup partnerships.

Innovation Pipeline Management: Traction Technology aids in managing the innovation pipeline. It helps companies capture ideas and request and track innovation projects, monitor progress, and measure results in real time, promoting a culture of continuous innovation.

Track KPIs and Generate Custom Reports: Effortlessly track Key Performance Indicators (KPIs) with real time dashboards and generate custom reports tailored to your organization's unique requirements. Stay

ahead of the curve by monitoring projects progress and engagement.

By leveraging a platform like Traction Technology, established companies can gain a competitive edge, driving their digital transformation journey and adapting to the fast-paced business environment. It supports the integration of startup agility, innovation, and customer-centric approach into their operations, which is critical for success in the digital age.

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About Traction Technology 

We built Traction Technology to meet the needs of the most demanding customers, empowering individuals and teams to accelerate and help automate the discovery and evaluation of emerging technologies. Traction Technology speeds up the time to innovation at large enterprises, saving valuable time and money by accelerating revenue-producing digital transformation projects and reducing the strain on internal resources, while significantly mitigating the risk inherent in working with early-stage technologies.

Let us share some case studies and see if there is a fit based on your needs.

For more information

●     Explore our software and research services.

●     Download our brochure: How to Evaluate Enterprise Startups.

●   Watch a demo of our innovation management platform and start your free trial.

●     Schedule a call 

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