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Traction Technology is a powerful, end-to-end, Innovation Management Platform that empowers individuals and teams to discover and evaluate emerging technologies that can transform their business.

At Traction, we’ve built a platform that covers every aspect of the innovation journey—from technology scouting, open innovation, and idea gathering to technology evaluation and due diligence.
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Tired of wading through mountains of data to get the insights you need to make informed decisions? Do you struggle to communicate complex information to stakeholders and team members? Are you stuck in spreadsheets?
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If so, our powerful reporting solution is here to help! We make it easy to identify patterns and trends and communicate complex information to all your stakeholders with beautiful reports. Turn your data into actionable insights and take your digital transformation initiatives to the next level!

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Our Results

3x

faster

evaluation and deployment of new technologies

30%

fewer

internal resources needed for innovation management

6x

more

products considered for pilot or full implementation

50%

less cost

than running multiple point solutions

Our Customers

Innovation Leaders Trust Traction

4.5 out of 5 Stars
"A helpful tool to keep track of our Vendors and selection efforts"

What do you like best about Traction Technology? The software is fairly intuitive to use. The product team is very supportive. We are able to easily add vendors to our database and setup custom fields to track the key information we need. The tool also allows us to send out requests to the vendors to keep the info up to date. "
4.5 Stars out of 5
"Great tool that can be leveraged for efficiently organizing and tracking startups."

What do you like best about Traction Technology? The founders have been very active in engaging with our company to develop new features for specific use cases.
4.5 Stars out 5
"Wonderful system backed by great people"

What do you like best about Traction Technology? Traction is a flexible solution for many reverse CRM needs in my organization. The custom solution they added for our needs has become an invaluable tool for GSK R&D!
5 Stars out of 5
‍"An important partnership!"

What do you like best about Traction Technology? We have been working with Traction Technology for several years, especially for technology sourcing and progress management of collaboration with startups. They are attentive to understanding our needs, and the outputs are always gratifying.
5 Stars out of 5
"Central product for our Innovation strategy"

What do you like best about Traction Technology? Traction is the perfect tool to bring all our innovation activities together. Allowing us to collate, review and assess the latest companies on one platform as a team.
5 Stars out of 5
"Great experience with Traction Tech"

‍What do you like best about Traction Technology? The ease of use of the platform and the team works well with our needs and innovation team.
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Traction Technologies helped launch an expansion of a corporate venture scouting effort with a brilliant analyst, a customizable data platform and the personal engagement of their co-founders. It is one of the best professional services engagements I’ve experienced."

Louis Kim

VP, HP Inc.

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I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

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We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

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We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."

SVP

Emerging Technologies, Fortune 50 company

"
Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."

CIO

Restaurant chain

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You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor

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