Celebrating 10 Years of Innovation and Partnership

Reflecting on a decade of building the future of enterprise innovation
December 1, 2025

As Traction Technology marks its tenth anniversary, we want to pause and express our sincere gratitude. Over the past decade, our customers, team members, investors, and advisors have played a defining role in shaping who we are and the value we deliver.

From our earliest pilot programs to today’s enterprise-wide implementations, every engagement has helped us refine our platform, evolve our capabilities, and stay focused on delivering meaningful impact for the organizations we serve.

A Decade of Purpose: Making Innovation Easier, Faster, and Measurable

When we launched Traction Technology, our mission was straightforward:
help enterprises discover, evaluate, and scale new technologies with clarity and confidence.

Back then, innovation management was fragmented, manual, and difficult to measure. Early adopters who partnered with us helped validate our vision and sharpen our product. Those first pilots taught us what innovation workflows truly look like inside large organizations—messy, collaborative, and filled with opportunity.

Each engagement wasn’t just a pilot; it was a partnership that shaped the Traction Technology platform you see today.

What Traction Technology Does Today

Traction Technology is an enterprise innovation management platform designed to unify how organizations:

• Discover and scout emerging technologies and startups
• Evaluate ideas, trends, and partners with structured workflows
• Manage vendor and startup relationships through SRM
• Measure innovation performance with clear KPIs and dashboards
• Accelerate decision-making using AI-powered insights (Traction AI)

Our platform combines technology scouting, idea management, and innovation portfolio visibility into one system—helping teams reduce manual work, de-risk decisions, and move from pilots to scalable outcomes.

Listening, Learning, and Building With Our Customers

Our product roadmap has always been shaped by the organizations that use Traction Technology every day. Every feedback session, feature request, and “what if?” conversation has helped us improve.

Whether teams are focused on:

• accelerating idea discovery
• streamlining startup scouting
• managing innovation pipelines
• evaluating early-stage technologies
• measuring progress through innovation KPIs

—we’ve built our platform around the real challenges enterprises face.

We’re proud to collaborate with companies across industries including technology, manufacturing, CPG, healthcare, energy, automotive, and financial services. Their trust and partnership have been central to our growth.

Not Just a Platform—A Partner in Innovation

From day one, our philosophy has remained the same:
Innovation is not a transaction. It’s a partnership.

Our customers don’t simply “use” Traction Technology—they help shape it.

We’ve worked hard to ensure that our platform is adaptable to the most complex enterprise environments:

• configurable workflows
• role-based access and governance
• SRM for managing vendor relationships
• SOC2 compliance for enterprise security
• integrations across innovation and IT ecosystems
• AI-enhanced insights for faster research and evaluation

Because when our customers succeed, we succeed.

Looking Ahead: Traction AI and the Next Decade of Enterprise Innovation

As innovation accelerates, the need for better data, smarter insights, and scalable processes has never been greater.

That’s why the next era of our platform is anchored in Traction AI—designed to help enterprises:

• identify emerging technologies
• evaluate ideas and vendors
• automate research across markets
• understand trends and risks faster
• measure innovation outcomes with clarity

AI is transforming how innovation happens, and we’re committed to helping organizations stay ahead.
The next 10 years will be defined by speed, intelligence, and global collaboration—and we’re excited to build that future with you.

See for yourself, try Traction AI here and give us your feedback.

‍Finally, Thank You!

To our customers, team, investors, and advisors—past and present—thank you for your trust, collaboration, and commitment to innovation.

You’ve helped make Traction Technology what it is today, and what it will become tomorrow.

Here’s to the next decade of partnership, progress, and possibility.

— The Traction Technology Team

Traction Resource Guide for next years innovation roadmap planning

Awards and Industry Recognition

Recognized by Gartner as a leading Innovation Management Platform, Technology helps large enterprises drive digital transformation by streamlining the discovery and management of new technologies and emerging startups. Our platform, built for the needs of Fortune 500 companies, helps you save time, reduce risk, and accelerate your path to innovation.

See what our customer are saying on G2:

By accelerating technology discovery and evaluation, Traction Technology delivers a faster time-to-innovation and supports revenue-generating digital transformation initiatives.

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