Innovation Management simple

Innovation Management Made Smarter with AI

Discover, evaluate, and manage new ideas, emerging technologies, and outside vendors faster and easier with our end-to-end Innovation Management Platform powered by Traction AI.

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Transform Faster with Less Cost and Risk

Traction's Innovation Management Platform breaks down innovation silos, unlocking collaboration opportunities while reducing wasted time and money.

Traction is Number One in the Enterprise

Purpose-built to enterprise requirements, Traction offers AI-driven insights and is highly customizable to your company's workflows.

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Trusted by..

We Deliver Real-World Results

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3x

faster

evaluation and deployment of new technologies

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30%

fewer

internal resources needed for innovation management

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6x

more

products considered for pilot or full implementation

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50%

less cost

than running multiple point solutions

Meet Traction

A New Approach to Innovation

Technology and the speed of innovation is changing the rules of competition in every industry.  And AI is in the process of upending how nearly every organization works. To stay ahead and evolve your enterprise, you must find the right emerging technologies and partners today, or risk getting left behind.
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Traction's Innovation Management platform solves this problem, using the power of Traction AI to accelerate your innovation journey.  The Traction platform -- supported by expert research services -- gives you a simple, flexible yet incredibly powerful workflow engine to help you find, evaluate, and select the right emerging technologies and partners for your enterprise.

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Our Platform

A Home for End-to-End Innovation Management

With our innovation management platform powered by Traction AI, you will centralize all the innovation activity across the enterprise. Traction helps you automate and accelerate every stage of finding and implementing new technologies — from collecting and organizing ideas to managing pilots and signing contracts.

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Traction's platform gives your cross-functional teams a secure home to manage every data point for every technology your company evaluates, and includes a full set of standardized workflows that will spread battle-tested best practices across your enterprise. With the power of Traction AI, you will benefit from instantaneous insights relevant to your specific business needs.

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Get Out of Spreadsheets and Break Down Silos
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Follow a Full Set of Proven, Standardized Processes
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Create A Central Home for Every Innovation Project
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Who We Help

Innovation Management for Everyone

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Enterprise IT

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Technology Scouting

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Innovation

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Corporate Venture and M&A

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Digital Transformation

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Research & Development

Innovation is now everyone’s job. Any individual or team might be tasked with finding new technologies to evolve your organization — and we can help them all. We offer a flexible platform with a suite of workflows baked right in that drive innovation projects and collaboration between multiple departments. Common business areas that rely on Traction include:

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A Better Way To Manage Your Innovation Funnel

Great ideas and technologies come from all over and are difficult to manage.

External Sources

Let Traction help with our proven 5-step process that results in vetted partnerships.

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Our Customers

Innovation Leaders Trust Traction

4.5 out of 5 Stars
"A helpful tool to keep track of our Vendors and selection efforts"

What do you like best about Traction Technology? The software is fairly intuitive to use. The product team is very supportive. We are able to easily add vendors to our database and setup custom fields to track the key information we need. The tool also allows us to send out requests to the vendors to keep the info up to date. "
4.5 Stars out of 5
"Great tool that can be leveraged for efficiently organizing and tracking startups."

What do you like best about Traction Technology? The founders have been very active in engaging with our company to develop new features for specific use cases.
4.5 Stars out 5
"Wonderful system backed by great people"

What do you like best about Traction Technology? Traction is a flexible solution for many reverse CRM needs in my organization. The custom solution they added for our needs has become an invaluable tool for GSK R&D!
5 Stars out of 5
‍"An important partnership!"

What do you like best about Traction Technology? We have been working with Traction Technology for several years, especially for technology sourcing and progress management of collaboration with startups. They are attentive to understanding our needs, and the outputs are always gratifying.
5 Stars out of 5
"Central product for our Innovation strategy"

What do you like best about Traction Technology? Traction is the perfect tool to bring all our innovation activities together. Allowing us to collate, review and assess the latest companies on one platform as a team.
5 Stars out of 5
"Great experience with Traction Tech"

‍What do you like best about Traction Technology? The ease of use of the platform and the team works well with our needs and innovation team.
"
Traction Technologies helped launch an expansion of a corporate venture scouting effort with a brilliant analyst, a customizable data platform and the personal engagement of their co-founders. It is one of the best professional services engagements I’ve experienced."

Louis Kim

VP, HP Inc.

"
I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

"
We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

"
We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."

SVP

Emerging Technologies, Fortune 50 company

"
Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."

CIO

Restaurant chain

"
You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor

Our Customers

Innovation Leaders Trust Traction

4.5 out of 5 Stars
"A helpful tool to keep track of our Vendors and selection efforts"

What do you like best about Traction Technology? The software is fairly intuitive to use. The product team is very supportive. We are able to easily add vendors to our database and setup custom fields to track the key information we need. The tool also allows us to send out requests to the vendors to keep the info up to date. "
4.5 Stars out of 5
"Great tool that can be leveraged for efficiently organizing and tracking startups."

What do you like best about Traction Technology? The founders have been very active in engaging with our company to develop new features for specific use cases.
4.5 Stars out 5
"Wonderful system backed by great people"

What do you like best about Traction Technology? Traction is a flexible solution for many reverse CRM needs in my organization. The custom solution they added for our needs has become an invaluable tool for GSK R&D!
5 Stars out of 5
‍"An important partnership!"

What do you like best about Traction Technology? We have been working with Traction Technology for several years, especially for technology sourcing and progress management of collaboration with startups. They are attentive to understanding our needs, and the outputs are always gratifying.
5 Stars out of 5
"Central product for our Innovation strategy"

What do you like best about Traction Technology? Traction is the perfect tool to bring all our innovation activities together. Allowing us to collate, review and assess the latest companies on one platform as a team.
5 Stars out of 5
"Great experience with Traction Tech"

‍What do you like best about Traction Technology? The ease of use of the platform and the team works well with our needs and innovation team.
"
Traction Technologies helped launch an expansion of a corporate venture scouting effort with a brilliant analyst, a customizable data platform and the personal engagement of their co-founders. It is one of the best professional services engagements I’ve experienced."

Louis Kim

VP, HP Inc.

"
I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

"
We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

"
We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."

SVP

Emerging Technologies, Fortune 50 company

"
Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."

CIO

Restaurant chain

"
You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor

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