Enterprise Innovation Management Software

Traction Technology is an enterprise innovation management platform designed to help organizations manage the full innovation lifecycle — from idea capture and evaluation to pilots, portfolio visibility, and scale.

Traction provides innovation management software for teams that need more than idea collection, connecting internal ideas, external technologies, and execution workflows in a single system of record.

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Recognized by Gartner as a leading Innovation Management Platform — featured in the Gartner Market Guide for Innovation Management Platforms and Gartner's 2026 report on AI-enabled innovation platforms.

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What Is Innovation Management Software?

Innovation management software is software that enables organizations to manage innovation as a repeatable, governed process rather than a series of disconnected activities.
Traction was built specifically for enterprise innovation management, where scale, risk, and execution matter as much as creativity.

What Is Innovation Management Software?

Innovation management software is software that enables organizations to manage innovation as a repeatable, governed process rather than a series of disconnected activities.
‍
Traction was built specifically for enterprise innovation management, where scale, risk, and execution matter as much as creativity.

End-to-End Innovation Management in One Platform

Traction supports the complete innovation lifecycle:

  • Idea Management & Intake
  • Evaluation & Prioritization
  • Open Innovation & External Collaboration
  • Technology Scouting
  • Pilot & Experiment Management
  • Innovation Portfolio & Outcomes

Together, these stages define the core

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Innovation Management as a Repeatable Discipline

Traction helps teams move through a structured workflow: capture, evaluate, validate, pilot, and scale — with governance and visibility at every stage.

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Get Out of Spreadsheets and Break Down Silos
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Follow a Full Set of Proven, Standardized Processes
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Create A Central Home for Every Innovation Project
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AI-Assisted Innovation Management

Traction AI accelerates research and evaluation, supports consistent prioritization, and helps teams generate decision-ready summaries — while keeping accountability with people.
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Traction AI helps teams:
  • Automate innovation workflows
  • Accelerate research and technology scouting
  • Standardize evaluations and prioritization
  • Generate decision-ready summaries and reports
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Designed for Enterprise Innovation Teams

Traction supports innovation, digital transformation, IT, strategy, and R&D teams responsible for innovation outcomes.

The Challenge

Siloed, Makeshift Innovation Processes

Teams tasked with driving innovation often lack a standardized process and central platform to coordinate their efforts and complete their work quickly. Instead, they cobble together information across spreadsheets, shared drives, messages, and email threads that create complexity, confusion and limit visibility across the enterprise.

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Fragmented Approach

No consistent, enterprise-wide approach that everyone follows to find, evaluate, and select technology vendors.

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Information Silos

Teams get stuck sharing their information across spreadsheets and email threads that create complexity, confusion, and silos.

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Existing Tools Don't Work

Frustrated teams try to adapt CRM and other platforms that are not designed to solve this problem.

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THE Solution

Traction’s End-to-End Innovation Management Software

Traction is an enterprise-ready Innovation Management platform designed to address the real-world challenges companies face discovering, evaluating, implementing, and managing new technologies. Traction gives your cross-functional teams a secure, simple, and flexible platform to perform every task needed to onboard new vendors, technologies and partnerships.

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Get Out of Spreadsheets and Break Down Silos

Build a single source of truth for your innovation efforts. Traction combines every critical source of information for every new technology you’re considering.

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Follow a Full Set of Proven, Standardized Processes

Keep everyone on the same page and on track. Traction includes a full set of workflows that guide you through battle-tested innovation processes.

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Create a Central Home for Innovation Projects

Align every team around innovation. Help multiple teams collaborate to find new technologies for pilots, M&A, or investments.

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Use AI to Gain an Innovation Advantage

Harness the power of a virtual technology scout to spot trends, analyze companies, and make expert recommendations.

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How It Works

Complete Every Step of Innovation from One Platform

Our platform guides you through the same innovation management process that our founders, analysts, and researchers developed over decades in the field. By using our platform, you will standardize, optimize, and automate your innovation management workflows, and find new technologies faster and easier, with less risk.

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Step 1

Manage Stakeholder Requests

Manage requests for technology solutions and applications for Ideas and vendor meetings, all on one platform. With Traction you will collect, organize, and score every technology request and problem you receive from internal stakeholders, and feed qualified technologies and ideas into your innovation management process.

Step 2

Discover Solutions with AI

Deploy Traction AI and robust research tools to discover new technologies. Search by multiple criteria, create configurable vendor profiles that automatically update and populate with rich insights, and access our database of 50,000 vetted, enterprise-ready startups.

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Step 3

Evaluate Options

Follow our thorough evaluation process and due diligence framework. With Traction, you will manage your teams’ tasks, automate your RFIs, host live vendor demos, assign dynamic scores, and easily analyze, chart and report on progress.

Step 4

Engage Partners

Make faster and better decisions for pilots, partnerships, and investments. With Traction you will collaborate with cross-functional stakeholders, track project tasks and activities, and make informed decisions that everyone aligns around.

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Step 5

Measure Innovation KPIs

Monitor and manage your enterprise innovation program milestones and KPIs, including number of pilots, partners and return on investment.

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Every Feature You Need

Deploy The World’s Most Robust Innovation Software

Our end-to-end Innovation Management SaaS platform has every feature your company needs to discover, evaluate, implement, and manage new technologies and partners.

The platform, powered by Traction AI, gives you a simple, flexible, yet incredibly powerful workflow engine to help you find, select and manage the right emerging technologies for your enterprise.
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Idea Management

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Traction AI

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Open Innovation

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Charting + Reporting

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Vendor Solicitation Management

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Technology Scouting

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Pilot Management

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Enterprise Security

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Integrations, APIs, + SSO

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Integrated On-Demand Research

A Platform With Built-In Research Analysts

Software can’t solve every problem. Sometimes you hit a sticking point in your research and need hands-on help. With Traction, you can make research requests directly from the platform. Your request will be completed by our team of veteran analysts and researchers, who will discover and evaluate new technologies for you and upload a shortlist of vetted candidates directly into Traction. Our analysts and researchers will act as an extension of your team and can complete a range of projects, including:

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Innovation Discovery Programs

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Technology Landscape Reports

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Startup Short Lists

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Company Due Diligence

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FAQs

What is an innovation management platform?
Is Traction innovation management software or a service?
What business outcomes does an innovation management platform support?
Who typically uses Traction inside an organization?
Our Customers

Innovation Leaders Trust Traction

4.5 out of 5 Stars
"A helpful tool to keep track of our Vendors and selection efforts"

What do you like best about Traction Technology? The software is fairly intuitive to use. The product team is very supportive. We are able to easily add vendors to our database and setup custom fields to track the key information we need. The tool also allows us to send out requests to the vendors to keep the info up to date. "
4.5 Stars out of 5
"Great tool that can be leveraged for efficiently organizing and tracking startups."

What do you like best about Traction Technology? The founders have been very active in engaging with our company to develop new features for specific use cases.
4.5 Stars out 5
"Wonderful system backed by great people"

What do you like best about Traction Technology? Traction is a flexible solution for many reverse CRM needs in my organization. The custom solution they added for our needs has become an invaluable tool for GSK R&D!
5 Stars out of 5
‍"An important partnership!"

What do you like best about Traction Technology? We have been working with Traction Technology for several years, especially for technology sourcing and progress management of collaboration with startups. They are attentive to understanding our needs, and the outputs are always gratifying.
5 Stars out of 5
"Central product for our Innovation strategy"

What do you like best about Traction Technology? Traction is the perfect tool to bring all our innovation activities together. Allowing us to collate, review and assess the latest companies on one platform as a team.
5 Stars out of 5
"Great experience with Traction Tech"

‍What do you like best about Traction Technology? The ease of use of the platform and the team works well with our needs and innovation team.
"
Traction Technologies helped launch an expansion of a corporate venture scouting effort with a brilliant analyst, a customizable data platform and the personal engagement of their co-founders. It is one of the best professional services engagements I’ve experienced."

Louis Kim

VP, HP Inc.

"
I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

"
We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

"
We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."

SVP

Emerging Technologies, Fortune 50 company

"
Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."

CIO

Restaurant chain

"
You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor

Our Customers

Innovation Leaders Trust Traction

4.5 out of 5 Stars
"A helpful tool to keep track of our Vendors and selection efforts"

What do you like best about Traction Technology? The software is fairly intuitive to use. The product team is very supportive. We are able to easily add vendors to our database and setup custom fields to track the key information we need. The tool also allows us to send out requests to the vendors to keep the info up to date. "
4.5 Stars out of 5
"Great tool that can be leveraged for efficiently organizing and tracking startups."

What do you like best about Traction Technology? The founders have been very active in engaging with our company to develop new features for specific use cases.
4.5 Stars out 5
"Wonderful system backed by great people"

What do you like best about Traction Technology? Traction is a flexible solution for many reverse CRM needs in my organization. The custom solution they added for our needs has become an invaluable tool for GSK R&D!
5 Stars out of 5
‍"An important partnership!"

What do you like best about Traction Technology? We have been working with Traction Technology for several years, especially for technology sourcing and progress management of collaboration with startups. They are attentive to understanding our needs, and the outputs are always gratifying.
5 Stars out of 5
"Central product for our Innovation strategy"

What do you like best about Traction Technology? Traction is the perfect tool to bring all our innovation activities together. Allowing us to collate, review and assess the latest companies on one platform as a team.
5 Stars out of 5
"Great experience with Traction Tech"

‍What do you like best about Traction Technology? The ease of use of the platform and the team works well with our needs and innovation team.
"
Traction Technologies helped launch an expansion of a corporate venture scouting effort with a brilliant analyst, a customizable data platform and the personal engagement of their co-founders. It is one of the best professional services engagements I’ve experienced."

Louis Kim

VP, HP Inc.

"
I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

"
We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

"
We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."

SVP

Emerging Technologies, Fortune 50 company

"
Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."

CIO

Restaurant chain

"
You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor

Case Studies

Featured Cases Studies
(Case Study) From Dough to Drones? Enabling Competitive Innovation at a National Pizza Chain

case study

(Case Study) From Dough to Drones? Enabling Competitive Innovation at a National Pizza Chain

A national pizza chain used Traction’s AI-powered innovation management platform to scout, evaluate, and select emerging technologies — accelerating decision-making, reducing risk, and modernizing operations beyond incremental upgrades.

Read more
Case Study: How Traction Technology helped a major industrial manufacturer capture and scale organizational knowledge

Case Study: How Traction Technology helped a major industrial manufacturer capture and scale organizational knowledge

A global manufacturer used Traction’s AI-powered innovation management platform to scout and evaluate emerging Industry 4.0 technologies, cutting time to value in half while modernizing operations with lower risk.

Read more

More Customer Case Studies

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The Traction Innovation Guide

The Traction Innovation Guide is a practical framework for identifying and scaling technologies that deliver real business results. It helps enterprise teams stop chasing ideas and make confident, high-impact innovation decisions faster.
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