As we conclude the tumultuous year of 2023, marked by both successes and setbacks in the startup ecosystem, it's crucial to reflect on the evolving landscape and look ahead to the promising ventures shaping the year to come. The journey is paved with challenges, as highlighted by the closure of 543 startups in 2023 due to various factors, revealing the resilience and determination required for success.

The Rise in Startup Failures

Crunchbase reports a slight increase in startup closures from 2022 to 2023, with the third fiscal quarter witnessing a concerning 212 shutdowns—the highest number tracked by the firm. Several factors contributed to this rise in failures:

  1. Venture Capital Market Downturn: The overall venture capital market experienced a decline in 2023, influenced by global events such as the war in Ukraine, rising interest rates, and inflation.
  2. Cautious Investor Valuations: Investors, adopting a more prudent approach, became cautious about their valuations. This shift was notably influenced by the declining valuations of startups that had previously raised substantial rounds in 2021 and 2022.
  3. Focus on Strong Fundamentals: Investors directed their attention toward companies with robust fundamentals. Consequently, startups that ceased operations in 2023 were likely those that had demonstrated more traction and a clearer path to profitability compared to their predecessors.

Despite these challenges, numerous startups weathered the storm, underscoring the availability of capital for early-stage companies with strong fundamentals.

24 Startups to Watch in 2024

As we step into the new year, there's a palpable sense of anticipation for the innovations and positive changes ahead. Amidst the challenges of 2023, 24 startups stood out by raising a B round, indicating a significant infusion of capital into early-stage ventures.

Key trends observed in B rounds in 2023 include:

  • Continued Focus on Strong Traction: Investors favored startups that had already achieved product-market fit and demonstrated a clear path to profitability.
  • Growing Interest in all things AI, Healthcare, Fintech, and Cybersecurity: Industries experiencing rapid growth and strong secular tailwinds attracted heightened investment.
  • Emphasis on Diverse Teams: Investors recognized the long-term success potential of startups with diverse teams.

Below is a list of 24 startups we are tracking on the Traction Platform that secured B rounds or more in 2023, signaling their potential impact in the year ahead:

1.Main Street Health

Industry: Health Care

Funding: $315M

2.Hugging Face

Industry: Artificial Intelligence

Funding: $100M

3.Shine Technologies

Industry: Energy

Funding: $70M

4.Celestial AI

Industry: Artificial Intelligence, Data Center, Machine Learning, Semiconductor, Software

Funding: $100M

5.Noah Medical

Industry: Health Care, Health Diagnostics, Medical Device

Funding: $150.0M


Industry: Electronics, Manufacturing, Optics, Semiconductors

Funding: $154.0M


Industry: Artificial Intelligence, Biotechnology, Machine Learning, Therapeutics

Funding: $100.0M

8.Carbon Health

Industry: Health Care, Health IT, Telehealth

Funding: $100.0M


Industry: Cybersecurity, Data Security, Data Governance

Funding: $100.0M

10.Orca Security

Industry: Cloud Computing, Cybersecurity, Security

Funding: $100.0M


Industry: Developer Tools, Programming Languages, Software Development

Funding: $100.0M

12.Element AI

Industry: Artificial Intelligence, Machine Learning, Software

Funding: $100.0M

13.Topaz Labs

Industry: Artificial Intelligence, Computer Vision, Image Processing

Funding: $100.0M


Industry: Search Engine, Web Search

Funding: $100.0M


Industry: Business Intelligence, Data Analytics, Product Analytics

Funding: $100.0M


Industry: Cybersecurity, DevSecOps, Software Development

Funding: $100.0M


Industry: Cloud Computing, Data Management, Data Warehousing

Funding: $100.0M


Industry: Data Engineering, Data Observability, Data Quality

Funding: $100.0M


Industry: Data Management, Data Privacy, Data Security

Funding: $100.0M


Industry: Fintech

Funding: $100.0M


Industry: Human Resources, Payroll, Recruiting

Funding: $100.0M

22.Culture Amp

Industry: Human Resources, Employee Engagement, Performance Management

Funding: $100.0M


Industry: Data Engineering, Data Integration, Data Warehousing

Funding: $100.0M

24.dbt Labs

Industry: Data Engineering, Data Transformation, Data Warehousing

Funding: $100.0M

Looking ahead

As we embark on the journey into 2024, these startups hold the promise of driving innovation, solving real-world problems, and contributing to positive change on a global scale. Stay tuned for the exciting developments these companies will bring in the coming year!

The current startup landscape reflects a nuanced tapestry of challenges and opportunities. The 24 trailblazing companies that secured significant funding in 2023 exemplify the resilience and innovation necessary to navigate an ever-evolving business environment.

In parallel, the acknowledgment of 543 startup closures in 2023 reminds us of the inherent challenges and uncertainties inherent in the entrepreneurial journey. The shifting dynamics in the venture capital market, cautious investor valuations, and the imperative for startups to demonstrate robust fundamentals have collectively contributed to the changing landscape.

As we anticipate the innovations and positive changes that the new year holds, the diverse array of startups poised to make an impact in 2024 leaves us with a sense of optimism. These companies, driven by a commitment to solving real-world problems, represent beacons of change and progress in an ever-advancing technological landscape.

So, here's to the startups that persevered, the lessons learned, and the exciting possibilities that lie ahead. As we venture into the future, let's remain vigilant, adaptable, and above all, inspired by the transformative potential of innovation. The journey continues, and with it, the promise of a year filled with groundbreaking advancements, positive disruptions, and the relentless pursuit of excellence in the world of startups.

How can Traction Technology help you work with enterprise ready startups?

Traction Technology is a ground-breaking platform engineered expressly to eliminate internal innovation silos, thereby enabling enterprises to seamlessly collaborate and align their business needs with promising technologies. By providing dynamic features that promote collaboration and innovation, they aim to accelerate digital transformation in the enterprise.

Here's how Traction Technology can help:

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Discovery of Relevant Startups: Traction Technology helps established companies discover relevant advanced technologies aligned with their strategic goals and innovation areas. It curates startups based on different industries, technology trends, and areas of business interest, making it easier to find potential partners or investment opportunities and share this information across the enterprise.

Collaboration and Engagement Tools: Traction Technology offers tools that help manage the engagement process with startups. It provides a structured approach to evaluating, tracking, and managing interactions with multiple startups across multiple project and pilots, improving efficiency and collaboration.

Data-Driven Insights: The platform provides data-driven insights to help make informed decisions. This includes information on startup funding, growth indicators, customers and competitors, which can help in assessing potential startup partnerships.

Innovation Pipeline Management: Traction Technology aids in managing the innovation pipeline. It helps companies capture ideas and request and track innovation projects, monitor progress, and measure results in real time, promoting a culture of continuous innovation.

Track KPIs and Generate Custom Reports: Effortlessly track Key Performance Indicators (KPIs) with real time dashboards and generate custom reports tailored to your organization's unique requirements. Stay

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ahead of the curve by monitoring projects progress and engagement.

By leveraging a platform like Traction Technology, established companies can gain a competitive edge, driving their digital transformation journey and adapting to the fast-paced business environment. It supports the integration of startup agility, innovation, and customer-centric approach into their operations, which is critical for success in the digital age.

About Traction Technology 

We built Traction Technology to meet the needs of the most demanding customers, empowering individuals and teams to accelerate and help automate the discovery and evaluation of emerging technologies. Traction Technology speeds up the time to innovation at large enterprises, saving valuable time and money by accelerating revenue-producing digital transformation projects and reducing the strain on internal resources, while significantly mitigating the risk inherent in working with early-stage technologies.

Let us share some case studies and see if there is a fit based on your needs.

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