The Traction Five: Cybersecurity – Passwordless

Neal Silverman

The Traction Five: Cybersecurity – Passwordless

Fraud, identity theft, and breaches are on the rise, yet companies are still utilizing outdated password-based authentication methods with their users continuing bad password habits.  New passwordless authentication solutions are replacing these legacy methods, ensuring utmost identity verification and mitigating the risks associated with password-based systems.  Startups are focused on addressing the need for passwordless authentication with technologies like biometrics, magic links, hardware keys, and other innovative methods.

At the core of what we do is help our clients accelerate digital transformation projects and their corporate development, whether that’s through our SaaS application or research services that evaluate what we call “enterprise-ready” emerging technologies. Discovering technologies that solve our clients’ most challenging needs, we come across many early-stage companies that surprise and delight us. Here are a few who have developed game-changing technologies in the area of Passwordless that we think are worth sharing and keeping an eye on:

This week’s Traction Five:

1 Stytch: Stytch is building a developer platform with the tools and infrastructure to enable companies to incorporate passwordless authentication options into apps and websites. Their APIs and SDKs can improve user onboarding and retention by removing passwords from their applications and replacing them with more secure and low-friction authentication options including email magic links, one-click user invitations, biometrics, and SMS and Whatsapp passcodes.

2 Keyless: Keyless revolutionizes biometric authentication. By combining privacy-enhancing technologies and zero-knowledge cryptography with the convenience of modern biometric authentication methods, we eliminate fraud, phishing and credential reuse and provide seamless, consistent authentication experiences across every device for any digital interaction.

3 Yubico: Yubico is a leading provider of hardware authentication security keys called Yubikeys.  YubiKeys are the gold standard for phishing-resistant multi-factor authentication (MFA), enabling a single device to work across hundreds of consumer and enterprise applications and services without having to rely on outdated password technologies.

4 Beyond Identity: Beyond Identity verifies users by cryptographically binding identities to devices to provide the most secure and frictionless MFA experience ever.  Instead of passwords, users download the Beyond Identity Authenticator and set up their secure, device-bound credential for zero-friction passwordless authentication.

5 Veridium: Veridium is the most comprehensive Integrated Identity Platform powered by AI-based behavioral biometrics, enabling multi-factor authentication (MFA), digital ID verification, and a true enterprise-grade passwordless experience for employees and customers. Its flexible configuration is enabled by low-code and biometrics can be captured on virtually any device, using Veridium technology, or native biometrics.

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We built Traction Technology to meet the needs of the most demanding customers, empowering individuals and teams to accelerate and help automate the discovery and evaluation of emerging technologies. Traction Technology speeds up the time to innovation at large enterprises, saving valuable time and money by accelerating revenue-producing digital transformation projects and reducing the strain on internal resources, while significantly mitigating the risk inherent in working with early-stage technologies.

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