Innovation is a key driver of business success, and many companies look to startups as a source of fresh ideas and new technologies. However, working with startups can be challenging, and companies often make mistakes that can impede the success of their innovation efforts. Here are the five biggest mistakes companies make when working with startups:


 Failing to clearly define the goals and objectives of the partnership: Companies often enter into partnerships with startups without a clear understanding of what they hope to achieve. This can lead to confusion and disappointment on both sides. To avoid this, companies should clearly define their goals and objectives for the partnership, and communicate them clearly to the startup. We create a technology scouting checklist to help organizations evalute start ups.


Not providing enough support: Startups often lack the resources and expertise of established companies, and they need support to succeed. Companies that fail to provide the necessary support may find that the startup is unable to deliver on its promises. To avoid this, companies should provide the startup with the resources and support it needs to succeed, such as access to customers, funding, and mentorship.


Being too hands-off: While it is important to give startups the freedom to innovate, companies that are too hands-off can miss out on valuable insights and opportunities. To avoid this, companies should stay closely involved with the startup, and be open to feedback and suggestions.


Focusing too much on short-term results: Companies are often under pressure to deliver short-term results, but this can lead to a focus on quick wins over long-term success. To avoid this, companies should take a long-term view of the partnership, and be willing to invest in the startup for the long haul.


Not being open to learning: Companies often have a wealth of experience and knowledge, but they can also be set in their ways. Startups, on the other hand, are often more open to new ideas and approaches. Companies that are not open to learning from the startup may miss out on valuable insights and opportunities. To avoid this, companies should be open to learning from the startup and be willing to adapt their own practices and processes. Read more about our research division, Your Shortcut to Vetted, Enterprise-Ready Technologies.

The Upside:

Working with startups can be a great way for companies to tap into new ideas and technologies, but it can also be challenging. By avoiding these five common mistakes, companies can increase the chances of success in their innovation efforts. To be successful, companies should clearly define their goals and objectives, provide the startup with necessary support, stay closely involved with the startup, have a long-term view of the partnership, and be open to learning.

How can Traction Technology help?

Traction Technology is a ground-breaking platform engineered expressly to eliminate internal innovation silos, thereby enabling enterprises to seamlessly collaborate and align their business needs with promising technologies. By providing dynamic features that promote collaboration and innovation, they aim to accelerate digital transformation in the enterprise.

Here's how Traction Technology can help:

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Discovery of Relevant Startups: Traction Technology helps established companies discover relevant advanced technologies aligned with their strategic goals and innovation areas. It curates startups based on different industries, technology trends, and areas of business interest, making it easier to find potential partners or investment opportunities and share this information across the enterprise.

Collaboration and Engagement Tools: Traction Technology offers tools that help manage the engagement process with startups. It provides a structured approach to evaluating, tracking, and managing interactions with multiple startups across multiple project and pilots, improving efficiency and collaboration.

Data-Driven Insights: The platform provides data-driven insights to help make informed decisions. This includes information on startup funding, growth indicators, customers and competitors, which can help in assessing potential startup partnerships.

Innovation Pipeline Management: Traction Technology aids in managing the innovation pipeline. It helps companies capture ideas and request and track innovation projects, monitor progress, and measure results in real time, promoting a culture of continuous innovation.

Track KPIs and Generate Custom Reports: Effortlessly track Key Performance Indicators (KPIs) with real time dashboards and generate custom reports tailored to your organization's unique requirements. Stay

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ahead of the curve by monitoring projects progress and engagement.

By leveraging a platform like Traction Technology, established companies can gain a competitive edge, driving their digital transformation journey and adapting to the fast-paced business environment. It supports the integration of startup agility, innovation, and customer-centric approach into their operations, which is critical for success in the digital age.

About Traction Technology 

We built Traction Technology to meet the needs of the most demanding customers, empowering individuals and teams to accelerate and help automate the discovery and evaluation of emerging technologies. Traction Technology speeds up the time to innovation at large enterprises, saving valuable time and money by accelerating revenue-producing digital transformation projects and reducing the strain on internal resources, while significantly mitigating the risk inherent in working with early-stage technologies.

Let us share some case studies and see if there is a fit based on your needs.

‍Traction Report Update: 23 ways AI could  transform your business in 2023. 

For more information

●     Explore our software and research services.

●     Download our brochure: How to Evaluate Enterprise Startups.

●   Watch a demo of our innovation management platform and start your free trial.

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